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Techsplainers

[05—09]

Explaining the hybrid cloud with music, food and sports

IBM — Hybrid Cloud

IBM
Techsplainers

Client: IBM Cloud
Agency: Ogilvy
Production Partner: Pretty Bird/Paul Hunter
Role: Creative Director

Trying to explain what a hybrid cloud and its benefits are, can be pretty dull. Our solution was to use notable people from interesting professions to explain through the use of metaphors. Like a music producer explaining how a hybrid cloud for businesses is like bringing together different musical elements to make something that hasn't been heard before or an athlete explaining how sports training and recovery can be the things that give you a winning edge.

John McEnroe :30

Timbaland :30

Mike Singletary :30

Jamie Chadwick :30