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Cuervosel

[07—09]

Ringing in the New Year with 57 bottles of tequila

Jose Cuervo

Cuervo
NYE

Client: Cuervo
Agency: McCann
Production Partner: Fall On Your Sword
Role: Sr. Art Director

Press: Adage, Wall St. Journal, Shoot, Creativity

Jose Cuervo, the iconic tequila brand, asked us to find a fun, unique (and cheap) way to ring in the new year for the brand across their social channels. Our idea was to take the classic New Year's song 'Auld Lang Syne' and give it a couple shots of tequila by playing it on 57 bottles of Cuervo.

Cuervo_NYE_Poster
cuervosel_cover