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Reindeer Games

[08—09]

Winning the holidays with inclusive gaming

Microsoft

Reindeer
Games

Client: Microsoft
Agency: McCann
Production Partner: Hungry Man
Role: Creative Director

For Microsoft's annual holiday commercial we used the Xbox adaptive controller to spread the message of inclusivity and to demonstrate their commitment to making products for every person. The success of this spot eventually led to further story telling around inclusivity and the adaptive controller.

Reindeer Games :60

During the shoot for the holiday commercial, my partner and I also put together a mini film about the star of the spot, Owen. This film celebrated Owen's incredible character, endearing persona and became the blueprint for the Super Bowl spot.

Docu Film