@media screen and (min-width: 544px) and (max-width: 767.98px){/* SVG Fill Color on Cover */ .semplice-navbar:not(.cover-transparent) .logo a svg path { fill: black !important; } /* Menu Item Color on Cover */ .semplice-navbar:not(.cover-transparent) .menu-item a span { color: black !important; } /* Hamburger and X Color on Cover */ .semplice-navbar:not(.cover-transparent) .navbar-inner .hamburger a.menu-icon span { background-color: black !important; }}@media screen and (max-width: 543.98px){/* SVG Fill Color on Cover */ .semplice-navbar:not(.cover-transparent) .logo a svg path { fill: black !important; } /* Menu Item Color on Cover */ .semplice-navbar:not(.cover-transparent) .menu-item a span { color: black !important; } /* Hamburger and X Color on Cover */ .semplice-navbar:not(.cover-transparent) .navbar-inner .hamburger a.menu-icon span { background-color: black !important; } .is-frontend .semplice-navbar {position: fixed !important;} .custom-grid .column { width: 20% !important; max-width: 20% !important; flex-basis: 20% !important; }}#nprogress .bar { background: #ffd300; }#nprogress .bar { height: 1.1111111111111112rem; }.back-to-top a svg { fill: #ffffff; } .semplice-cursor #semplice-cursor .semplice-cursor-inner { background-color: #ffffff; }.semplice-cursor #semplice-cursor { mix-blend-mode: difference; }.semplice-cursor #semplice-cursor .semplice-cursor-inner .cursor-text { font-family: "IngramMono-Regular", sans-serif;font-weight: 400;font-variation-settings: normal;font-style: normal; } #content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0.5);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

 04/09

Zippo
The Flame
That Lasts

The Flame
that Lasts

Client: Zippo
Agency: Ogilvy
Photographer: Ale Burset
Role: Creative Director

Recognition: One Show

One of Zippo's main features is that their lighters are gauranteed for life. So for Valentine's Day, 2024 we brought that feature to life in print and video but in an unexpected way: by showing couple's in which the 'flame' is clearly no longer there.

Zippo_Valentines-Day_01
Zippo_Valentines-Day_02
Zippo_Valentines-Day_03

Logo Easter Egg ;)

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